Rentride is a service for short-term and medium-term car rental from private owners. This approach is not only efficient for traffic optimization to create environment friendly cities but also useful for creating new horizontal social ties and a source of income for private car owners which is an important form of a small business leading to more equality and trust in society.
P2P carsharing service variety of opportunities without intermediaries
for Rentride
Starting literally from the initial product idea, our first task was to create a corporate identity and a logo that would immediately set users up for positivity and create a cozy feeling of use of the service. We also took into account such associations as city maps and routes to make the identity not only cute, but also very informative at a glance.
Video onboarding at an early stage
We developed prototypes and schemes of the project, and in order to quickly attract the audience, we developed a series of animated videos in the style of identity to tell users about the benefits and opportunities of the project even before all the technical details were finished. These videos were promoted in social networks and even on federal TV.
Mobile application at the heart of the ecosystem
We developed prototypes and schemes of the project, and in order to quickly attract the audience, we developed a series of animated videos in the style of identity to tell users about the benefits and opportunities of the project even before all the technical details were finished. These videos were promoted in social networks and even on federal TV.
Smart and flexible product development strategy
In order to quickly fill our site with cars for rent, our customer attracted a number of car sellers, whose cars were idle in temporary parking lots. We have developed landing pages with cars they had to attract users to rent them and at the same time to check the effectiveness of the advertising campaign.
Development strategy synchronized with business logic
We created a catalog, a blog with useful materials and a number of special offers to study users' habits and preferences, and most importantly to build long-term relationships with our rentars, so that car renting for independent users can pay off in the earliest stages.
Our online transaction format made it possible to efficiently and quickly prepare all documents online, making car rental even easier than in a regular rental center. The whole procedure of car rental took just several minutes and could be carried out directly from the phone.
through a high-quality digital product to sustainable business development
As a result, the project successfully withstood competition with state-owned car sharing companies and continued to develop due to the discovery of unsatisfied demand. The company is in the scaling stage and continues to grow.